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NorthStar Gaming expanding betting platform across Canada11 October 2023(PRESS RELEASE) -- NorthStar Gaming Holdings Inc. announces that its online casino and sportsbook will soon be available across Canada with the launch of NorthStarBets.com in the coming weeks. Debuting in Ontario in May 2022, the NorthStar Bets gaming platform will go live in every Canadian province and territory. “We are thrilled to take this groundbreaking step and become a truly national brand," said Michael Moskowitz, Chair and CEO of NorthStar Gaming. "As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs. We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come.” “That’s a Win” NorthStar has begun a multi-channel promotional campaign to create awareness of the brand among Canadians. With the tagline “That’s a Win,” the campaign emphasizes the premium gaming experience delivered by NorthStarBets.com. In addition to national advertising and social media, consumers can expect to see in-market promotions over the next two months built around major events across various regions of the country. The NorthStar Bets brand promise is to deliver a premium gaming experience that is differentiated from alternatives in several important respects. Real-time sports news, statistics, analysis and proprietary editorial content is integrated directly in the NorthStar betting environment. Personalized customer service is designed to achieve rapid resolution of any issues. The platform is built on best-of-breed gaming content and technology from leading global providers. Most recently, the Company announced the integration of Artificial Intelligence capabilities that will help tailor the experience to the specific preferences of individual users. Key strategic milestone The national launch is expected to significantly expand NorthStar’s addressable market and accelerate its growth. The Canadian online sports betting and iGaming market is estimated to reach $8.5 billion by 2026, and more than 60% of the market is outside Ontario.1 A growing customer base will leverage the company’s investments in highly scalable infrastructure, human resources, proprietary content and marketing. Furthermore, building the brand and customer base across the country will help ensure NorthStar is well positioned as provinces establish their regulatory frameworks. NorthStarBets.com will be offered through a wholly-owned subsidiary of the Company2 acquired earlier this year with the purchase of Slapshot Media Inc. as the first step towards national expansion. NorthStar customers in Ontario will continue to access the platform through the existing NorthStarBets.ca website.
NorthStar Gaming expanding betting platform across Canada
is republished from iGamingNews.com.
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