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New Level Radio announces partnerships with four casino resorts

22 February 2022

(PRESS RELEASE) -- New Level Radio, the music and marketing industry leader that has been providing businesses with 100% customizable radio networks for 15 years, announces today that it has agreed to new partnerships with four casino resorts, spanning from Nevada to Michigan to Pennsylvania.

In Nevada, Maverick Casino & Hotel in Elko has joined fellow Maverick Gaming property, Wendover Nugget Hotel & Casino, as a New Level Radio client. In addition, Penn National Gaming’s Hollywood Casino York, located in Grantville, Pennsylvania, is also now using New Level Radio for its music and messaging programming, as are two properties in Michigan owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians: Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge.

With these new partnerships, New Level Radio now supplies on-property music, messaging and video programming to more than 60 businesses in 23 states across the U.S., including MGM Grand, The Mirage, Mandalay Bay, New York New York and Tropicana in Las Vegas; Foxwoods Resort Casino in Connecticut; Talking Stick Resort and Casino in Arizona; and Beau Rivage Resort & Casino in Mississippi.

“We take tremendous pride in working with casino partners that are run by some of the most prominent gaming operators in the country," said New Level Radio Vice President and Co-Founder Nathan Green. "It doesn’t matter how big or small a gaming property is, or where it’s located. Every casino needs to create its own unique, optimal atmosphere that enhances the guest experience and that’s exactly what our curated programs do for each of our partners, including these new casino resorts.”
New Level Radio delivers branded content to its clients that is continuously refreshed and revolves around each property's specific products, promotions and corporate focus, as well as any specific COVID-19 safety protocols. The strategic messaging includes targeted point of purchase information that enhances the overall guest experience and, in turn, translates to additional revenue.

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