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New app developed for ICE

22 November 2013

LONDON -- (PRESS RELEASE) -- Visitors, exhibitors and delegates attending ICE Totally Gaming and the co-located ICE Conferences will benefit from the launch of a new mobile event guide app, which has been developed specifically for what is the most complete business-to-business gaming event on the industry calendar.

The free app, which is going live in December, will allow visitors to view the full event schedule, browse the latest product launches and develop a personal event planner that will remind users of appointments, business meetings, conferences and seminar sessions. Produced by leading app developer Genie Connect, it will also feature a detailed interactive floor-plan that will help visitors navigate seamlessly around the 60,267sqm of floor space occupied by ICE, as well as keeping stakeholders fully up-to-date with the latest developments through a link to the #ICE2014 social media tag.

Heralding the launch of the app, ICE Marketing Director Jo Mayer said: “There’s more and more evidence to demonstrate that the visitors who plan their time at ICE get the most from what the exhibition has to offer. The event guide app is a dynamic, mobile window on the world’s biggest gaming exhibition and an essential information tool for visitors wanting to make appointments at show and generally keep connected with all of the latest developments both on and off the show floor.”

The ICE app will be available to download for free from the iTunes App Store and the Google Play Store in early December.

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