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Nature Used in Lottery Campaign26 August 2005ST. PAUL, Minnesota – (PRESS RELEASE) -- Mother Nature has impeccable manners. So, when she wants to thank Minnesotans for the benefits she receives when they play the Minnesota State Lottery, she says it with flowers. Or, to be more specific, she says it with flowers, plants and rocks. On a section of Highway 169, spelled out in potentilla bushes, honeysuckle and multi-colored rocks, is the enormous phrase, "When you play, nature wins. Thank you." "When traveling to your cabins or campgrounds, you'll be reminded that the forests and lakes you're enjoying are being protected and maintained in part by funds from the Minnesota State Lottery," explained Minnesota State Lottery Executive Director Clint Harris. "And, Mother Nature is grateful." Funded by the Minnesota State Lottery, the "thank you" plantings creatively show Minnesotans where a large portion of the Lottery's contributions to the state are directed -- the environment and natural resources. And since 1990, the Minnesota State Lottery has contributed more than $465 million to state environmental programs. "This is the first time Mother Nature is directly sending a message to players about the Lottery," continued Harris. "In this case, no one could convey it better." The plantings are located on the east side of the highway, a few miles north of Elk River, Minn. Using hundreds of plants, the phrase is split into three large sections that can be "read," in order, as people travel along the highway. In addition to the plantings, the Minnesota State Lottery plans to run television spots beginning in the late summer or early fall that focus on the same "thank you" theme. |