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NASCAR, Gambling Join Forces

DOVER, Delaware – As reported by the Baltimore Sun: "It will be a little difficult to hear above the deafening roar of the souped-up Chevys, Fords and Dodges at the Dover International Speedway when NASCAR runs its 400-miler there today, but that vaguely familiar jangling in the background will be coming from the 2,500 slot machines of an adjacent casino.

"Meanwhile, on the track, Robby Gordon is expected to pilot his No. 7 Monte Carlo with the purple and gold logo of casino giant Harrah's Entertainment, and in the skyboxes above Dover's Monster Mile, casino high-rollers will get a bird's-eye view of all the action.

"In ways both obvious and subtle, there has been an evolving relationship between auto racing and the gaming industry that both sides see as making economic and marketing sense - but clearly stands apart from other major sports, which to varying degrees have traditionally distanced themselves from gambling activities.

"…In auto racing, where race teams, track owners and the sanctioning body NASCAR have various and sometimes exclusive revenue sources, the enthusiasm for cultivating relationships with gambling interests differs. But many in the sport say that the demographic overlap between race fans and casino-goers is too strong to ignore…"

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