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MTR Gaming Group launches New Players Club30 April 2012CHESTER, West Virginia -- (PRESS RELEASE) -- MTR Gaming Group, Inc. (NasdaqGS:) today announced the introduction of a new enhanced player loyalty program for all of its properties. “Additionally, we have simplified our program considerably, which will make it easier for our customers to understand and lead to a better overall gaming experience.” The new ‘INClub’ program and new player’s club card will be rolled out at each of MTR Gaming’s locations beginning in May 2012 and will offer players at Presque Isle Downs & Casino, Mountaineer Casino, Racetrack & Resort and Scioto Downs more comprehensive benefits aimed at garnering greater customer loyalty. “This new program leverages the combined assets of our properties and amenities - and due to the close proximity of our casinos and racetracks there is a significant benefit to our customers,” said Fred Buro, Vice President and Chief Marketing Officer of MTR Gaming Group. “Additionally, we have simplified our program considerably, which will make it easier for our customers to understand and lead to a better overall gaming experience.” ‘INClub’ members will earn valuable points and prizes such as concert tickets and food and beverage offers by using their ‘INClub’ players club card whenever they play slot machines, video lottery terminals (VLTs), table games, poker or bet on horse racing. In addition, the new program will have an improved point value system which allows players to earn club points and maintain their status over a six-month period. ‘INClub’ tiers are: Classic, Gold, Platinum and Black. Each tier will have its own set of privileges and benefits which could include free play, point multipliers, valet parking, buffet discounts, personal host, discounted hotel rooms, complimentary beverages and more. Joining the new ‘INClub’ is free and players can join by visiting the players club at any MTR Gaming location. Benefits may vary between properties. About MTR Gaming Group MTR Gaming Group, Inc. is a hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. |