SEARCH NEWS:

 

Mount Airy casino picks Bally Technologies

In addition, Bally secured an order for 28 percent of the initial slot floor for a total of 695 units that will include a wide variety of premium titles, ALPHA Elite(TM) S9C and S9E reel-spinners and ALPHA Elite V20/20 and CineVision(TM) wide-screen video slots.

Mount Airy will utilize Bally Slot Management Systems (SMS(TM)) / Casino Management Systems (CMS(TM)) technologies and Bally eTICKET(TM) cashless functionality. It will also offer Bally Power Winners(TM), a configurable random progressive jackpot technology that rewards players using their player's club card. Bally Power Winners allows for stand-alone or multi-property progressive jackpots to carded players and supplemental rewards to those players using their player's club card when a jackpot hits.

To complement the Bally Power Bonusing suite of products, Mount Airy Casino Resort will integrate the iVIEW displays in the slot machine to create a personalized multimedia experience for each patron as they play.

"The combination of Bally's seamless integration of casino, hotel and resort operations and proven track record of successful go-lives in the state of Pennsylvania was the key for us," said Jacqui Bloh, Executive Director of Marketing, of Mount Airy Casino Resort. "The commitment Bally has to the East Region through its established structure and support network was also something we took into consideration during our decision-making process. We look forward to working together to offer our guests a premier gaming and entertainment experience."

Located in Paradise Township in the Pocono Mountain region, the Mount Airy Casino Resort will be located at the site of the famous Mount Airy Lodge. The casino was awarded a slots license by the Pennsylvania Gaming Control Board in December 2006. Phase 1 of construction represents an investment that commenced in July 2006. Upon opening in Fall 2007, Mount Airy Casino Resort will offer a 188-room hotel, restaurants, entertainment venues, retail shopping, meeting space, a spa and salon and a casino with up to 2,500 slot machines. Construction will continue after the opening, providing for an additional 212 hotel rooms, up to 3,000 slot machines and an enclosed pool by the completion of the first year of operations. The master plan for the site also provides for nearly 550 acres of permanently preserved green space that includes biking and walking trails.

"It is very gratifying to work with a partner that recognizes the combined strength of both our gaming and systems divisions," said Richard Haddrill, CEO of Bally Technologies. "The 28 percent of the slot floor is indicative of our growing ship-share success, while the systems deal is a reflection of our market leadership and a technology portfolio that can effectively manage the complex, high-volume casino-resort operation that Mount Airy promises to be."

< Gaming News