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Mohegan Sun ad campaign wins top honors

4 February 2009

UNCASVILLE, Connecticut -- (PRESS RELEASE) -- Mohegan Sun's Could you use some Sun? campaign has been selected among the top advertising campaigns in both the gaming industry by the American Gaming Association and the travel and tourism industry by Hospitality Sales and Marketing Association International.

The campaign, which launched in March of 2008 includes three new television commercials based on the songs Super Freak by Rick James, Hold the Line by Toto, and My Sharona by The Knack, and two radio commercials to the tunes of Sweet Home Alabama by Lynyrd Skynyrd and Walk Like an Egyptian by The Bangles. The campaign has also been incorporated into billboards, newspaper and digital advertising as well as on mohegansun.com.

The award-winning television campaign is part of Mohegan Sun's over $20 million marketing effort to continually attract new visitors to Mohegan Sun and the Mystic Country region, and was created in partnership with Kirshenbaum Bond & Partners of New York. It replaces Mohegan Sun's Monologues campaign, which ran for over two years.

On Monday at Hospitality Sales and Marketing Association International's (HSMAI) Adrian Awards, Mohegan Sun was awarded: the Gold Award for "Best TV Spot" for At the Sun; Bronze for "Best TV Spot" for My Mohegan and Bronze for "Best Radio Spot" for Sweet Home Mohegan.

The campaign received the following top honors from the American Gaming Association Communication Awards: "Best TV Advertising" for My Mohegan, and "Best Radio Advertising" for Sweet Home Mohegan.

Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and meeting destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com.

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