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Mobile Gambling Hits UK

29 October 2003

UNITED KINGDOM -- As reported by the UK Register: ``Today sees the launch of The Mobile Lottery, the UK's first opportunity to squander your hard-earned cash via your mobile phone.

``The initiative is the brainchild of Charles Cohen - he of Beenz fame - and offers the chance to win up to £1,000 instantly for a £1 stake.

``The Mobile Lottery is pitching itself as a direct rival to the National Lottery, so there's got to be a bit of charity involved. Indeed, 20p of every £1 stake will benefit one of ten worthy causes. You must be over sixteen, own a WAP or Java-enabled handset and hold a credit card to play.

``Mr Cohen has high hopes for the new venture: 'We are launching a 21st century scratch card which we're confident will take the UK lottery market by storm. The logic is clear - people love playing the lottery and the nation loves their mobile phones.'…"

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