Miracle Mile Shops open soon

3 April 2007

LAS VEGAS, Nevada – (PRESS RELEASE) -- The Shops in Desert Passage at the Aladdin will begin operating as Miracle Mile Shops in May 2007.

With rapidly advancing exterior and interior reconstruction throughout the center, Boulevard Invest, the joint venture of Tri Star Capital and RFR Holding, and owners of The Shops in Desert Passage at the Aladdin, are proud to celebrate the shopping center's new name: Miracle Mile Shops.

Miracle Mile Shops, named in part to promote the 1.2 miles of retail space the mall covers, signals the center's transformation to a sleeker, more urbanized and contemporary space. The multi-million dollar makeover focuses on de-theming the original design for its transition into a more streamlined, contemporary look. The renovation is a move to create synergy with the over $1 billion renovation and re-branding of the Aladdin Resort & Casino into the Planet Hollywood Resort & Casino. Furthermore, the "Miracle Mile" name, synonymous with retail districts throughout the country, conveys a shopping environment and also alludes to the "miracles" that can happen in the adjoining casino.

The Miracle Mile name also serves to reflect the abundance of new, brand- name and internationally recognized retailers that have acquired retail space inside the center. Miracle Mile Shops has already welcomed the funky, trendy men's and women's clothes, accessories and home decor of Urban Outfitters, the chic British men's and women's wear of Ben Sherman, the world's leading outdoor sports lifestyle company, Quiksilver, the all-encompassing Steve Wyrick Entertainment Complex and the "churrasco"-style Brazilian restaurant, Pampas Churrascaria. Miracle Mile Shops will soon welcome the affordable fashions of H&M, Polynesian-fusion, food and fun at Trader Vic's restaurant, the trendy women's fashions of Marciano, authentic Greek cuisine at Taverna Opa and Hawaiian Tropic Zone, a dining and nightlife destination.

"Recent renovations and newly opened retailers such as Ben Sherman and Urban Outfitters are small signs of things to come as the center continues to transform while operating under the new name," said Miracle Mile Shops co- owner, David Edelstein of Tri Star Capital. "Miracle Mile Shops is fast becoming the most trendsetting shopping center on the Las Vegas Strip and we are confident our new look and feel will resonate with shoppers and retailers."

The architectural firms Gensler of Nevada and the Friedmutter Group, in conjunction with Studio B Design, are the creative teams that will continue to transition Miracle Mile Shops through its image revamping project and are responsible for the center's new name, logo, re-branding efforts and creative materials.

The designers and architects at Gensler of Nevada and Studio B Design have been charged with the task of making over the center's interior and creating an overall user-friendly environment. Enhancements currently underway include new, brighter interior lighting, streamlined and modernized storefronts and kiosks and a completely de-themed interior. Gensler of Nevada and Studio B Design have also designed a three-story sculptural facade element, which identifies the entry to the mall.

Renovations to the center's exterior, led by the team at The Friedmutter Group of Las Vegas, are making the mall more contemporary, accessible and user-friendly. Their design, currently under construction, includes adding people movers for better access into the shops, a backlit sidewalk water feature and state-of-the-art LED video offering continuous streaming imagery. Additionally, many of the mall's entrances and existing retail locations on the facade have already been made over with floor-to-ceiling glass vestibule doors and storefronts. A new patio and terrace is also being built to extend out to the sidewalk and invite potential customers inside.

Miracle Mile Shops' exterior renovations are projected to be carried out by June 2007. Miracle Mile Shops' interior renovations will continue to be completed in phases through 2007 and 2008. The center's general contractor, Flagship Construction Co., is overseeing the entire construction process.