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Michigan Gaming Control Board introduces responsible gaming campaign

6 March 2023

(PRESS RELEASE) -- The Michigan Gaming Control Board today introduces its new statewide, multi-media responsible gaming campaign, Don’t Regret the Bet, to encourage Michigan residents to wager responsibly when placing bets using the state’s many legal, regulated forms of gaming.

“Starting in March, Michigan residents will hear and see new public service messages on local TV and radio stations and on popular social media platforms reminding them to enjoy gaming responsibly,” said Henry Williams, Michigan Gaming Control Board executive director. “March is Problem Gambling Awareness Month, making it the perfect time to launch the MGCB’s educational campaign. The yearlong campaign is a crucial step in our ongoing efforts to reach the public with information, tips and tactics promoting responsible gaming.”

Developed in partnership with Lansing-based King Media, the campaign includes broadcast TV and radio advertising, point-of-sale video ads at gas stations, digital billboards, social media and digital media, including streaming services and podcast audio. Some ads will appear during professional and college sporting event broadcasts.

“We are honored to partner with the MGCB to promote responsible gambling,” said Coleen King, president and founder of King Media. “Don’t Regret the Bet is a campaign that will have a positive impact on individuals and communities across Michigan, and that aligns perfectly with our focus on meaningful work.”

A new educational website,, will launch today with information on responsible gaming. The MGCB website’s Responsible Gaming section also will provide a link to the new site.

Funding for the campaign was included in the agency’s Fiscal Year 2023 budget, approved by the Michigan Legislature last year and was part of the State of Michigan budget signed by Gov. Gretchen Whitmer. The MGCB seeks ongoing funding in its Fiscal Year 2024 budget request to continue the campaign beyond the current year.

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