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MGM Resorts' responsible gaming program hits 1 million customer interactions12 September 2019(PRESS RELEASE) -- MGM Resorts International today announced that GameSense, an innovative responsible gaming initiative that was adopted by MGM Resorts in 2017, recently surpassed 1 million customer interactions at its U.S. properties. The program focuses on having positive, transparent and proactive conversations about how to gamble responsibly. The adoption of GameSense marked an unprecedented commitment to integrating responsible gambling education into the MGM Resorts guest service model and the achievement of this milestone further supports MGM Resorts' responsible gaming culture. GameSense is an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. The program comes alive through personal interactions between guests and trained staff based at each property's M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and can pick up educational materials and other resources. GameSense is designed to help guests make informed decisions and to help keep gambling fun. The program has earned recognition from the National Council on Problem Gambling. "We're thrilled to have reached this milestone," said Rich Taylor, Executive Director of Responsible Gaming at MGM Resorts. "Our conversations with guests are not only about encouraging responsible play, but improving guest relationships and providing world-class service. I'm so proud of our teams, especially the GameSense Advisors, who deliver GameSense to our guests every day." MGM Resorts recognizing Responsible Gambling Education Week 16-20 September GameSense is reaching landmark milestones as MGM Resorts prepares to recognize Responsible Gaming Education Week. From 16 to 20 September, Responsible Gaming Education Week brings together industry, advocacy regulator and other key stakeholders to promote transparency and gaming literacy while showcasing an everyday commitment to responsible gaming. During Responsible Gambling Education Week, the company is partnering with American Gaming Association to help spread awareness and educate guests on how to make informed and responsible decisions while playing. MGM Resorts and the AGA both prioritize responsible gaming as an integral part of the industry's daily operations. Responsible Gaming Education Week efforts are taking place as MGM Resorts' newly opened and recently remodeled sportsbooks prepare for an influx of guests for football season. |