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LVCVA Plans Promotional Section in Magazine

LAS VEGAS -- Las Vegas will spotlight its position as a good location for corporate meetings and incentive bonus travel in a business publication that will reach 4.5 million readers.

The Las Vegas Convention and Visitors Authority announced last week that it would collaborate with Forbes magazine to produce a special advertising supplement to be inserted in the publication's Feb. 2 and April 26 editions.

Rob Dondero of R&R Partners, the LVCVA's contracted advertising agency, said the LVCVA would work with Forbes on the section, which is using the working title "Las Vegas: Corporate Meetings/Incentives Paradise." The section will highlight the city's meeting centers, resorts and casinos, restaurants and entertainment, recreational attractions and natural beauty.

Dondero said the LVCVA has committed to paying $200,000 for the supplement and would seek Southern Nevada resort properties to advertise in the section.

Copyright © Las Vegas Sun. Inc. Republished with permission.

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