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Las Vegas headliners star in new Las Vegas slogan ad30 January 2020(PRESS RELEASE) -- Live Nation Las Vegas residency artists Shania Twain, Christina Aguilera and Aerosmith are starring in the ad for Las Vegas’ new slogan, “What Happens Here, Only Happens Here,” which continues to reinforce the legendary brand’s status as the paramount purveyor of adult freedom. The new campaign launched during the 62nd Grammy Awards, making Las Vegas the first destination to ever place a 60-second ad during the international broadcast and the first to debut the campaign with an emoji prompted by the campaign hashtag #OnlyVegas on Twitter. Las Vegas tapped into its roster of star-studded resident performers to showcase the destination in a way that Only Vegas can. Aerosmith filmed their part during one of their “Deuces Are Wild” residency dates at Park Theater at Park MGM, while Christina Aguilera filmed her part on stage at Zappos Theater at Planet Hollywood Resort & Casino, where she performs her residency, “The Xperience.” Shania Twain, who also performs her “Let’s Go!” residency at Zappos Theater at Planet Hollywood Resort & Casino, was filmed riding a horse through Fremont Street Experience. “Las Vegas stages have been graced for decades by the greatest legends of all time and it’s a privilege to be invited to join a community of such a diverse live performance history,” said Shania. “There is no greater place on earth to perform my music.” |