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ITouch Joins Up with Zone4Play

LONDON, England, February 17 /PRNewswire-FirstCall/ -- iTouch plc, a leading provider of mobile entertainment, is delighted to announce that it has signed an agreement with Zone4Play (OTCBB: ZFPI), who specialise in the development of interactive games applications, to distribute its extensive database of gaming, gambling and betting services to iTouch customers. iTouch will provide the latest technology platform to distribute the products directly to its customers through its direct mobile channel model and also via its media, telco and broadcast partners in the UK.

Zone4Play's extensive range of products include betting services such as 'fixed odd' games, casino games (poker, blackjack and roulette), a variety of lottery services, instant tickets, sports book and horse racing services. These products will be promoted through the traditional iTouch marketing channels such as mobile, web portals and direct response television advertisements.

The mobile data arena is set to grow exponentially over the next few years, with commentators forecasting revenues from non-voice services to be worth $70 billion in 2008. Out of this figure, $8.4 billion is forecast to come from gaming alone.

Andy Ford, iTouch UK CEO, commented: 'The agreement will allow iTouch to offer our customers a range of gaming, gambling and betting products, both directly and via our media partners. Our robust technology platforms and excellent account management combined with Zone4Play's cutting edge technology give us the opportunity to offer even more variety to our current product base, thereby further enhancing our position in the UK market.'

Idan Miller, Zone4Play SVP Marketing and Sales, commented: 'Mobile gaming is growing to be a major channel for any gaming, betting and lottery operator. We are excited to be working with iTouch as one of our core distribution partners in Europe as they are clearly leaders in the market. The agreement will enable both parties to offer gaming operators the best technology combined with an extensive distribution channel for their mobile services.'

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