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Italian Mogul Soon to be Coronated 'King of Las Vegas'

What is this ``Genesis'' gaming? Who is this man, this entrepeneur, real estate mogul, media darling, advance man? This young (32 to be exact), affluent Italian emigre moves throughout the most elite of Hollywood circles as easily as he does Europe's premier royal families. Counting Catherine Zeta-Jones, Jennifer Love Hewitt, Enrique Iglesias and Prince Albert of Monaco, among others, as friends, this is a man with unlimited access to the world.

The youngest entrepeneur in Vegas, he plans to rival the current ``King of Las Vegas'' not only for his crown, but to change the way the world views gaming, as he acquires casinos on the legendary ``Strip.''

``Las Vegas needs a new vision. No one is thinking outside the box with all of the theme casinos. There is a much bigger opportunity, and I plan to lead the way,'' stated Boccardi in a recent interview.

Boccardi, with his ``Genesis'' gaming concept, intends to create a new trend recognition in Las Vegas and throughout the world, to new levels of gambling on a casino floor. ``Genesis,'' ``a new beginning,'' represents a totally new and creative way to live the gambling experience on a casino floor.

Boccardi bid in the past for two major casinos on the Las Vegas strip -- and he bid in cash. However, both times two different gaming titans outbid him. This time he is poised to win and he is ready to make his move to acquire a flagship casino on the legendary strip.

The gavel is raised and the bidding will soon begin for the flagship casinos of Vegas' illustrious ``Strip,'' as the next generation of casino entrepeneur revitalizes the gaming landscape, and the world will be given a front row seat.

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