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Harrah's reaches deal with 888

11 September 2009

LONDON, England -- As reported by The Express-Times: "British online gaming group 888 said U.S. casino operator Harrah's Entertainment was to use 888 software in Britain, sending its shares to a two-month high.

"888 said its Dragonfish unit would support the British launch and roll-out of World Series of Poker (WSOP) and Caesars Casino brands, both owned by Harrah's, the world's largest gaming firm.

"'...It's an amazing deal if the U.S. market opens up to online gaming one day and it's a good deal even if it's Europe only. We have more big American deals in the pipeline for the B2B unit,' chief executive Gigi Levy told Reuters in an interview.

"Financial details of the deal were not disclosed but Levy said it was worth "millions of dollars" and would be earnings enhancing next year.

"Under the deal Dragonfish will also deliver its e-payments, and customer support services to help grow the WSOP and Caesars brands online..."

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Harrah's reaches deal with 888 is republished from iGamingNews.com.