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Harrah's Hosts World's Largest Slot Tournament

ATLANTIC CITY, New Jersey – (PRESS RELEASE) -- Slot players from around the country will descend on Atlantic City, Monday, Oct. 4 in a quest for $1 million* and the title of Champion of Slots. The culmination event for the 10th annual Harrah's Millionaire Maker is expected to draw more than 240 of the nation's best slots players from 13 states.

Harrah's Entertainment, Inc. (NYSE: HET), which operates 28 casinos nationwide, has been hosting Millionaire Maker qualifying rounds at its casinos since January, with more than 6,000 participants vying for the culmination event spots. The slot tournament is the largest in the world and the only one in the gaming industry to span four nationally known casino brands - Harrah's, Rio, Harveys and Showboat.

Harrah's is bringing 243 top qualifiers along with a guest to Atlantic City for the culmination event, where one player will win the $1 million grand prize.

"We're proud that, for a decade now, we've been hosting the casino industry's ultimate slot event," said Ginny Shanks, Harrah's senior vice president of acquisition marketing. "Millionaire Maker always attracts the country's best slot players, and it will be a pleasure to crown our tenth champion next week in Atlantic City, a market in which we have invested heavily for many years."

Millionaire Maker participants will compete in three 10-minute rounds of slot action, accumulating points as they go. Each machine is set on continuous play, so participants can generate the highest scores possible. The player with the highest point total at the end of the three rounds is named champion and wins the $1 million grand prize.

The culmination event of Harrah's Millionaire Maker is held at a different Harrah's-owned casino property each year. Harrah's Atlantic City has hosted the event once before.

Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through various subsidiaries 28 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's is available at http://www.harrahs.com.

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