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Hard Rock, Palms Battle to be Hippest15 October 2002LAS VEGAS – As reported by the Reno Gazette-Journal: “Don't expect the Hard Rock Hotel and Palms to call a truce any time soon in their high-priced duel for the title of `hippest casino in Las Vegas,’ executives said recently. “The properties are spending millions of dollars to lure high-priced entertainers. The Palms hosted acts such as No Doubt and Ozzy Ozbourne; the Hard Rock booked the Rolling Stones, the Who and Aerosmith. “Neither Rain in the Desert at the Palms nor the Joint at the Hard Rock are big venues with enough seats to break even on ticket sales for many of the acts, but George Maloof said his property plans to stay in the high-priced competition. “…Hard Rock CEO Don Marrandino was similarly disinclined to stop spending big bucks to garner big buzz…” |