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Hard Rock International, Microcinema team up to create ambient visuals to enhance guest experience20 May 2013ORLANDO, Florida -- (PRESS RELEASE) -- Hard Rock International invites guests to share an unparalleled experience with Microcinema International’s creation of digital moving image art synchronized to the world’s favorite songs, from beloved classics to the hottest hits of today. Through the collaboration, televisions and digital signage are currently on display throughout Hard Rock Hotels, Casinos and Cafes, exhibiting compelling moving images harmonized with some of the most captivating tunes. Increasing the visual experience beyond music videos, Hard Rock fans are experiencing an artistic “new age” twist on some of the world’s most influential music from emotional ballads to electrifying jams. “As a forerunner in the curation and distribution of moving image arts, Microcinema is the perfect partner for Hard Rock International,” said John Kirkpatrick, head of music and artist relations at Hard Rock International. “Microcinema’s ability to understand our customer base and aesthetic approach produced impressive results and we look forward to continually evolving the relationship between music and visual arts together.” Since 1996, Microcinema International has worked with global artists to create captivating and authentic moving image art, which ignited a popular new trend. Hard Rock International recognized the potential to discover and display these “music video directors of the future” in its hotels and cafes around the world. “Hard Rock International is an exciting venue for us to display our ambient visuals, especially as the importance of digital signage spreads across the globe,” Patrick sKwiakowski, CEO of Microcinema. “Hard Rock’s pioneering desire to generate a dynamic and changing environment via on-screen moving image art posed an opportunity to strengthen the brand while introducing an entirely new user experience." Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels & Casinos cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel. |