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Hard Rock Casino Northern Indiana reveals iconic sign

8 April 2021

(PRESS RELEASE) -- Today the Hard Rock Casino Northern Indiana revealed the iconic guitar marquee sign and uncrated the first piece of music memorabilia at the new property. Matt Schuffert, President of Hard Rock Casino Northern Indiana, showed off the giant sign that will greet visitors to the property. Schuffert thanked the construction team of TN Ward Construction, Hagerman Construction and Powers Construction who transformed the bricks and mortar into the 200,000 square-foot entertainment complex that now stands just south of I-80 at the Burr Street exit.

Measuring 37 ft tall by 15 ft 7.5 inches wide, the oversized guitar was designed to replicate Joe Jackson’s original guitar from 1965. Joe Jackson is the father and founder of the Jackson 5, the musical group that went from humble beginnings, right here in the region, to become international superstars. The Jackson family is one of the most incredible success stories in the history of music. The family holds a special place in the hearts of area residents and their childhood home is a popular attraction for Jackson fans who come from all over the world.

Schuffert introduced Giovanni Taliaferro, Director of Memorabilia Design for Hard Rock International. Taliaferro told the incredible story of Joe Jackson’s guitar and why it is such an important piece of music history. Taliaferro then removed Joe’s original guitar from a guitar case and gave the construction team the first glimpse of the special piece of memorabilia. The guitar will be one of many pieces of music memorabilia to be on display inside the Hard Rock Casino Northern Indiana. Taliaferro placed the guitar on a stand in front of the giant guitar monument sign that was created in its likeness.

A Guitar that Changed the World

In 1964, at ten years of age, Tito Jackson was caught playing his father, Joseph Jackson’s, 1961 Supro Airline Town & Country guitar after Joseph noticed a broken string. Joseph, a musician in a band called the Falcons, had strict rules that no one was to touch his guitar for those gigs supplemented his income with his main job at the steel factory in Gary.

Once Joseph fixed the string, he requested that Tito play for him. Brothers Jackie and Jermaine joined him by singing. Once finished, Joseph was so impressed that he convinced them to form a singing group with Michael on congas and Marlon on tambourine. He then immediately bought Tito his own guitar.

Later that year, after a performance at a school talent show, Michael started sharing the lead vocals with Jermaine and the Jackson 5 were born.

All thanks in part to a broken string, the world has been blessed with the Jackson family, the Royal Family of Music.

The new Hard Rock Casino Northern Indiana is located at 5400 West 29th Ave., in Gary, IN, directly adjacent to the I-80/94 Burr Street Interchange. The brand-new 200,000 square-foot Hard Rock Casino Northern Indiana will officially open to the public on Friday, May 14, 2021 at 6 p.m.

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