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Hard Rock Biloxi Caters to Hip Crowd

BILOXI, Mississippi – As reported by the Mississippi Clarion-Ledger: "Book a room at Hard Rock Hotel & Casino in Biloxi and you'll find rock 'n' roll blaring, large plasma screen TVs in all the hotel rooms and lavish colors.

"The $235 million resort, set to open later this month, has begun accepting reservations for the 294 guest rooms and 24 suites at its hotel. Sept. 11 is the earliest rooms can be reserved.

"Rates start at $99 a night at the resort located east of Beau Rivage Resort and Casino.

"Hard Rock, which employs about 1,000 people, is the first casino to open on the coast since Beau Rivage in 1999.

"The Gulf Coast has 12 casinos that generated $102 million in gross gaming revenue in July. Once Hard Rock opens coast casinos will employ almost 14,000 people.

"Each room features a bed with a 6-foot-high, deep purple headboard and solid white duvet cover, and each room is equipped with a 42-inch plasma screen television, a touch screen phone and Bose CD Music System.

"…The casino will include 1,500 slot machines, 50 table games and a poker room.

"…Daniel Davila, a gaming analyst with Sterne Agee & Leach in New Orleans, said Hard Rock's niche is a 'hip young' market attracted to its well-known brand…"

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