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Guitar smash at opening of Hard Rock Cafe

22 November 2018

(PRESS RELEASE) -- To celebrate the grand opening of the new Hard Rock Cafe Hollywood and adjacent casino expansion, Seminole Hard Rock Hotel & Casino Hollywood will host a guitar smash and media availability Tuesday, 27 November, at 11 a.m.

The Hard Rock Cafe and adjacent casino expansion are the first finished areas to open as part of the $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood. The Cafe will be a model for the Hard Rock brand’s redesign and modern kitchen offerings.

The new 10,000-square-foot Cafe accommodates more than 250 guests and features an open kitchen concept with cutting-edge equipment including a new seven-foot artisanal brick pizza oven and a meat grind room, where Hard Rock Cafe’s new steak burgers will be made fresh throughout the day. True to Hard Rock’s signature blend of music, entertainment and iconic merchandise, the newly relocated Cafe is highlighted by a triangular-shaped island bar and central stage within view of all dining tables. The Cafe also features a new Rock Shop design.

The Cafe relocation will complement the expansion of Seminole Hard Rock Hotel & Casino Hollywood, which will open in fall 2019. The Seminole Hard Rock Hotel & Casino Hollywood is owned and operated by the Seminole Tribe of Florida and is a world-renowned entertainment, gaming and hospitality destination.

Hard Rock’s signature “Guitar Smash” ceremony officially marks the opening of every hotel, casino and cafe worldwide.

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