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GTECH G2 introduces marketing CRM tool

LONDON, England -- (PRESS RELEASE) -- GTECH G2 has introduced an innovative social CRM platform to its market-leading Bingo platform. The new tool enables GTECH G2 and its clients to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop.

The technology uses the new, OOCONNECT platform developed by social media and technology consultants OOSOCIAL.

Matt Nash, CEO of OOSOCIAL said "I'm delighted that a company of the stature of GTECH G2 is our launch partner on OOCONNECT. The easy to implement platform which is primarily focused on CRM also delivers new customer acquisition via our proprietary 'syndicated authentication' technology and Facebook API integration".

Over 17 of GTECH G2's Bingo clients, including brands such as Butlins and Littlewoods will soon enjoy the marketing power of this unique messaging platform; with players enjoying more relevant and personal information.

Andrea Fois, CRM Manager at GTECH G2 said "We know that the key to success is in getting the right messages in front of the right people at the right time. OOCONNECT is like a personal broadcast channel direct to every one of our players."

GTECH G2 recently released a major upgrade to its bingo software and moved all of its UK bingo sites to its improved network in December. Migration of all European sites will be completed this month creating one of the largest bingo networks in Europe. A new live host feature was previewed at IGE in London in January and will be available at UK sites very soon. The live hosts engage players by chatting with them directly and also communicate marketing messages.

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