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Future Casinos Will Know Your Every Need

PENNSYLVANIA – As reported by the Pittsburgh Enquirer: " The slot machine long ago shed its one-armed-bandit image. Soon, your thumbprint will be the only thing the device needs to tap all sorts of information about you.

"The casino of the future will know your favorite games and when you are most likely to play them. It will recall your favorite meals and what designer labels you prefer in casino clothing shops. And it will track the car you arrived in and whether you are staying overnight.

"Such technology isn't too far away. A completely wired casino, where various computers talk to one another to monitor a customer's every move, represents the next wave in the high-tech world of casino gambling.

"…There will soon come a day where player tracking cards - introduced more than 20 years ago to record every customer's gaming habits and preferences - will become obsolete.

"The machine will recognize you by your thumbprint. Industry experts say the technology is available in other industries now and has the potential to be applied to the gaming industry within five years.

"…The $1.1 billion Borgata Hotel Casino & Spa is at the forefront of this new frontier, as Atlantic City's most technologically advanced casino. Its $50 million technology infrastructure has forced the other gambling houses in town to play catch-up.

"The casino is completely wired, integrating more than 120 software programs from more than 60 vendors to track everything from hotel occupancy to wardrobe inventory, using chips sewn into dealers' uniforms…"

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