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Foxwoods, Mohegan Sun to team up

7 July 2009

MASHANTUCKET, Connecticut -- As reported by The Wall Street Journal: "Two Indian tribes that now own competing Connecticut casinos are uniting in an effort to lure more gamblers to their properties.

"Mohegan Sun and Foxwoods casinos today are launching a joint advertising campaign to market southeastern Connecticut as a gambling destination. Behind the idea is that both Foxwoods and Mohegan Sun -- separated by only six miles of Connecticut forest -- can better compete with nearby markets like Atlantic City if they market themselves together.

"The alliance between the two tribes, which were old enemies and have become current competitors, underscores the fierce fight for casino customers in the Northeast as casinos across the country struggle through a prolonged consumer recession.

"...The initial ads, on eight billboards in New York City, Long Island and northern New Jersey, target the 'battle-zone area between Connecticut and Atlantic City,' said Mitchell Ettess, president and chief executive of the Mohegan Tribal Gaming Authority, which owns Mohegan Sun. 'You're sitting in North Jersey and you think its easier to go down the turnpike instead of driving north. We want to aggressively approach those folks and show them Connecticut is a better destination...'"

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