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Florida casino launches mobile applications

7 March 2011

HOLLYWOOD, Florida -- (PRESS RELEASE) -- Rock out with the official iPhone and Android apps and a BlackBerry accessible mobile site for the Seminole Hard Rock Hotel & Casino Hollywood - Hollywood, FL! The Seminole Hard Rock Hotel & Casino in Hollywood, Florida has teamed up with MacroView Labs to develop mobile applications that give users instant access to the all of action, entertainment and luxury through hundreds of pages of dynamic content. The free mobile apps will serve as a mobile concierge, area tour guide, casino handbook, and social media hub - all rolled into one.

"Our new mobile applications are a fun and easy way for our guests and customers to explore all that the Seminole Hard Rock Hollywood has to offer - right from their mobile device," said Jeanine Repa, senior vice president of brand marketing for Seminole Gaming. "Whether they are already at the Seminole Hard Rock or if they're planning a visit, our mobile apps offer users from virtually anywhere, and at any time, the ability to access the information that they need for their stay."

The mobile apps and site launch just in time for the busy winter and spring season. They contain useful information about the casino, concerts, hotel rooms, shopping, spa treatments, restaurants and bars, maps and more. The iPhone app is available for download in the Apple iTunes Store and the Android application is available in the Android Market. BlackBerry users can log on to http://mobile.seminolehardrockhollywood.com/.

"Mobile technology is changing the travel experience, giving consumers immediate access to location-aware functionality and information," said Aron Ezra, CEO of MacroView Labs. "We're excited to be working with the Seminole Hard Rock to bring guests a whole new way to interact with each other and with the brand. There are some terrific features in these apps -- with even more on the way.

An innovative and unique feature for the South Florida market is the Quick Response (QR) code. QR codes allow mobile users to snap a picture of the code using their phone's camera, and using a QR code reader, can be automatically redirected to a website, receive additional information, connect to a wireless network, and other functions. The Android operating system has a built-in QR code scanner called ZXing on many models, and the iPhone Apple iOS operating system offers many free QR code reader apps.

Sample application features include:

SHOWS, ATTRACTIONS & AMENITIES - Check out Hard Rock Live listings to grab tickets to world-class shows. Browse through top shopping, reserve some pampering time at the Spa, or view memorabilia featuring old and new music

ROOMS & SUITES - Set the stage for unsurpassed rock star indulgence! Preview the guest rooms then book a stay using special offers and packages

THE CASINO - Review the rules to different games, register for poker tournaments, and get your game on.

RESTAURANTS, CLUBS AND LOUNGES - Want to check out a menu or make a reservation at one of our restaurants? Curious to see what celebs and DJs are appearing at Seminole Paradise nightclubs? It's all here.

MAPS - Use detailed property maps to navigate the resort or access overhead custom GPS maps of the casino, hotel, and the surrounding area. You can even drop a pin onto the satellite map to remember where you parked.

IN-APP SEARCH - Use the embedded smart-search bar to find content by keyword.

MY HARD ROCK - Whether you want to bookmark information about our attractions or remember the number to the business center, you can save any page to create your own itinerary.

MEETINGS - Event attendees can see private, passkey-protected content only accessible to registered guests. They can access up-to-the-minute event schedules, programs and materials, speaker bios, break-out room agendas, convention maps and more.

ORDER ROOM SERVICE – ANYWHERE - Experience rock star treatment firsthand! Order room service when you're still in the cab, playing blackjack or swimming. We'll bring it to your room so that it's ready when you are.

FULL SERVICE DIRECTORY - Need to contact the box office? The front desk? The Rock Shop? Get connected, instantly.

OFFLINE MODE - Lost cell tower and WiFi access? No problem. The app will automatically go into offline mode so that you can continue to browse certain content and features until your connectivity resumes.

FEEDBACK SURVEYS - Let your voice be heard – comment about the app and your experience at Hard Rock, or rate any of the featured services.

TWITTER, FACEBOOK, FOURSQUARE & TELL-A-FRIEND INTEGRATION - Stay in touch and update the world right from the app.

Additionally, in the future, guests will be able to link to videos, discounts and additional property advertisements.

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