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First pan-European code for responsible advertising for online gambling28 April 2020(PRESS RELEASE) -- The European Gaming and Betting Association (EGBA) has today published the first pan-European Code of Conduct for responsible advertising for online gambling. The Code is broad in scope and introduces essential standards for advertising content, across all media platforms, and dedicated measures for social media. The Code has a particular focus on minor protection. The “Code of Conduct on Responsible Advertising for Online Gambling” intends to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising in Europe. The initiative has been developed in the context of the EU Audio Visual Media Services Directive, which emphasizes the important role of self and co-regulation in protecting minors from exposure to gambling advertising. The Code includes specific measures on:
The Code sets long-term standards for gambling advertising content in Europe and complements EGBA’s more immediate efforts to promote responsible gambling advertising during the coronavirus. “We’re very pleased to present EGBA’s Code of Conduct for responsible gambling advertising, which promotes high standards for minor protection and socially responsible advertising content. Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the Code and look forward to engaging with Europe’s authorities to ensure its success.” – Maarten Haijer, Secretary General (EGBA). EGBA has mandated a third-party to assess the impact of the Code on existing national regulations and self-regulation and a summary of this analysis will be published on EGBA’s website at the beginning of May 2020. |