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Everest Poker forms Bar Poker League

MONTREAL -- PRESS RELEASE -- Everest Poker, in association with The World Poker Store Inc., has signed a deal to sponsor Germany's first official Bar Poker League with over 100 venues expected to host tournaments.

Everest Poker will be the online sponsor of this project with exclusive brand visibility on the leagues' poker tables, chips and playing cards, advertising, and on the League's web site www.theworldpokerstore.com with additional collaborative efforts and exposure through special live events and on the Everest Poker website.

In the longer term, we feel this is the sort of model that can be replicated across the continent and eventually into a Pan European Championship for real players representing their local bar which is what Everest Poker is all about "We are the one poker room that has always been 100% focused on Europe, and ventures like this fit perfectly with our brand," said Everest Poker CMO Jennifer Joyce. "Everest Poker aims to bring each player a unique and individualized playing experience., and offering the thrill of live poker to German players through a network of venues across the country is the perfect opportunity.

"In the longer term, we feel this is the sort of model that can be replicated across the continent and eventually into a Pan European Championship for real players representing their local bar which is what Everest Poker is all about," Joyce said.

World Poker Store Inc. CEO, Chuck Chastain, said he was excited to welcome Everest Poker to the World Poker Store and Bar Poker League family.

"This partnership will offer our players in Germany even more opportunity to compete world wide for premiere tournament invites through the league and now through Everest's online contests as well. Plus, the timing of Everest's alliance with Harrah's Entertainment and brand exposure on table felts and television coverage at the World Series of Poker couldn't be better as it further validates the strength of our German partnerships during our launch this fall."

The dates and location of the Bar Poker League will be confirmed shortly.

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