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ESPN WSOP coverage averages 415,000 viewers25 July 2011(PRESS RELEASE) -- Ratings and viewership for ESPN’s first-ever daily live coverage of the World Series of Poker (WSOP) Main Event from July 14-19 was up double digits over every daypart on ESPN2 compared to July 2010, according to Nielsen. The 10 telecasts on ESPN2 averaged a 0.4 household coverage rating, 351,000 households and 415,000 viewers. The biggest daypart gains were made during the early morning (1-5 a.m. ET) on ESPN2 when live WSOP coverage increased daypart average ratings by 136 percent and household impressions 125 percent. In prime time, ESPN2 averaged a 0.4 rating, 401,000 households and 504,000 viewers, while the one prime time telecast on ESPN (July 19) delivered a 0.5 rating, 543,000 households and 646,000 viewers. Late night and early morning windows on ESPN2 delivered a 0.3 household coverage rating over six telecasts. For the month to date, the WSOP delivered over 23 million total minutes consumed for ESPN3.com, a 106 percent increase on an average event to event basis compared to the same month last year. ESPN’s coverage of the World Series of Poker presented by Jack Link’s Beef Jerky continues Tuesday, July 26, with WSOP “Grudge Matches” (8 p.m., ESPN), the first of ESPN’s weekly Tuesday night shows leading up to the WSOP Main Event final table on November 8. The telecast will relive two of the most famous heads-up duels in the WSOP’s 42-year history when Johnny Chan faces Phil Hellmuth in a rematch of 1989 WSOP in a one match format, and Sammy Farha plays Chris Moneymaker in a rematch of the 2003 event in a best-of-three format. The matchups were played at the Rio All-Suite Hotel and Casino in Las Vegas on June 2. Co-hosts Lon McEachern and Norman Chad will be joined by sideline reporter Kara Scott in the two-hour special which will include interviews with the players and footage from the original matchups.
ESPN WSOP coverage averages 415,000 viewers
is republished from Online.CasinoCity.com.
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