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Enteractive and EveryMatrix announce strategic partnership15 January 2026(PRESS RELEASE) -- Enteractive, the global leader in human-led player reactivation and retention, has announced a new strategic partnership with EveryMatrix, one of the iGaming industry’s leading technology providers. The collaboration brings together Enteractive’s proven reactivation expertise with EveryMatrix’s comprehensive gaming platform ecosystem, offering operators a more integrated approach to player lifecycle management. Through this partnership, operators using EveryMatrix solutions will be able to seamlessly leverage Enteractive’s human-centric (Re)Activation services to re-engage inactive players in a compliant, measurable, and brand-aligned way. The collaboration is designed to support operators in maximising long-term player value, while maintaining the highest standards of responsible gambling and regulatory compliance. Enteractive’s model is built on meaningful, one-to-one player interactions carried out by trained, native-speaking agents who act as a CRM extension of an operator’s brand. Combined with EveryMatrix’s modular technology stack and data capabilities, the powerful partnership enables a more structured, insight-driven approach to reactivation, bridging the gap between automation and genuine human engagement. Pedram Padidar, Chief Operating Officer at Enteractive, commented: “This partnership with EveryMatrix brings together a market-leading technology platform and deep human expertise. EveryMatrix continues to raise the bar through its commitment to innovation and delivering best-in-class solutions for its customers. Operators today need more than automated journeys alone; they need meaningful engagement that respects player context, compliance requirements, and brand integrity. By working closely together, we help operators turn inactive player bases into sustainable, long-term value, with responsible engagement at the core.” Kevin Furlong, Group Chief Product Officer at EveryMatrix commented: “We’re excited to be partnering with Enteractive as we continue to enhance the solutions and services we offer our operator partners. Their proven, human-led retention and reactivation model is a powerful complement to our platform capabilities, enabling us to support operators more effectively across the full player lifecycle. Together, we are delivering a compliant, results-driven approach that strengthens retention strategies, deepens player engagement, and maximises long-term player value.”
Enteractive and EveryMatrix announce strategic partnership
is republished from iGamingNews.com.
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