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Empire Online Plans Float

26 May 2005

ISRAEL – As reported by the Haaretz: "It would be fair to say that Israelis are masters of the online gambling industry. Noam Lanir, 38, is planning to float Empire Online, which provides marketing techniques to online casinos, at an estimated $1 billion company valuation.

"Two months ago, brothers Avi and Aharon Shaked teamed up with brothers Shai and Ron Ben Yitzhak, and floated their company,, or Casino On Net, at a company value of $1.6 billion - making it the biggest internet casino.

"Lanir is the son of the late Israeli Air Force legend Avi Lanir. Avi Lanir was the most senior captive in the Yom Kippur war, and was tortured to death by his Syrian captors.

"As for the son, he is apparently planning to float Empire Online in London, as Casino On Net did…"

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