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Emerald Casino Uses Tables as Media Space

19 August 2005

SOUTH AFRICA– As reported by the Marketingweb: "Emerald Casino Resort has created media space on its gaming tables, an effective tool leveraged to increase awareness of its recent Hot Twins prive promotion as well as adding value to its promotional partners in a highly receptive environment.

"The felt covers of the tables in the Salon Prive were all changed from a traditional casino look to promoting the Nissan 350Z Roadsters up for grabs during the casino's Hot Twins promotion.

"Casino manager John Grant says that by engaging players through innovative methods of communication in situ has proven highly effective.

"…Grant says that this media space will be made available to all its promotional partners or interested parties.

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