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Dreamscape welcomes Joshua Strauss as President of Retail and Entertainment

7 November 2023

(PRESS RELEASE) -- Dreamscape Companies welcomes Joshua Strauss as its new President of Retail and Entertainment. Bringing over 25 years of industry experience specializing in landlord and tenant representation, Strauss will lead the company’s efforts in immersive retail experiences, traditional retail, and food and beverage within its portfolio, and continue to represent a wide array of Tenants and Landlords in their U.S. and international retail real estate endeavors.

“We are excited to extend a warm welcome to Joshua Strauss as he joins the Dreamscape Companies team,” said Dreamscape Companies Founder and CEO Eric Birnbaum. “Strauss has proven himself as an industry juggernaut and we look forward to seeing where his vision and expertise will lead us.”

Prior to joining Dreamscape Companies, Strauss served as an Executive Managing Director at Newmark, where he represented major national and international retail, entertainment and real estate companies including Netflix, Sony, Theory, FedEx, NBCUniversal, Pret A Manger, Zadig et Voltaire, Citibank, Equinox Fitness and many others. His storied career boasts many accomplishments including assisting in NBCUniversal’s first foray into Las Vegas with the leasing of a 120,000 square-foot stand-alone building off the Las Vegas Strip, Sony’s Wonderverse in 83,000 square feet at Oakbrook Mall outside of Chicago, IL, representing Howard Hughes in the repositioning and leasing of 150,000 square-feet of retail, restaurant and entertainment space at The Seaport District in New York City and representing AFI USA in the repositioning and leasing of more than 180,000 square-feet of retail space at the Times Square Building in New York City, with the latter earning him the Real Estate Board of New York’s (REBNY) Most Creative Retail Deal of the Year Award.

As part of Dreamscape Companies’ redevelopment of the Rio All-Suite Hotel & Casino, Strauss’ extensive experience and knowledge will serve an integral role in breathing new life to the 200,000 square-feet Masquerade Village space.

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