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Double Down Interactive releases Texas Hold'em Facebook game

15 May 2012

SEATTLE, Wash. -- (PRESS RELEASE) -- Double Down Interactive, a wholly owned subsidiary of International Game Technology IGT +0.68% and the world's largest virtual casino on Facebook, have announced the addition of Texas Hold'em Poker to its suite of casino games in the DoubleDown Casino.

The Texas Hold'em Poker game is available to anyone who enjoys playing poker, with or without their Facebook friends, and is the second poker title from DoubleDown Casino, joining Omaha Poker.

"Our launch of Texas Hold'em Poker is a huge step forward for us and the poker community on Facebook," said Greg Enell, Double Down Interactive founder and vice president. "The Texas Hold'em game launch will provide the millions of Texas Hold'em fans around the world with a unique playing experience on Facebook."

Free to play, DoubleDown Casino's no-limit Texas Hold'em offers a fresh playing experience for all types of players, including:

Four different playing speeds to accommodate beginning players and poker pros;

A free hand-ranking tool that helps players understand the playing power of their hands; and

Easy to understand poker tutorials for all poker players.

"Adding Texas Hold'em to the existing DoubleDown Casino portfolio allows us to bring one of the world's most popular games to Facebook's estimated 900 million users," said Robert Melendres, IGT executive vice president of emerging businesses. "In the coming year, we will be introducing many popular IGT titles to Double Down Casino to provide our social players with engaging slot play."

The Seattle-based company, now owned by IGT, offers more than 20 games and focuses on fun and dynamic game mechanics by adding a social twist to traditional casino-style experiences. Players receive free chips every day to try their hands at poker, slots, roulette, video poker and popular slot tournaments. DoubleDown Casino was recognized by Facebook as the fourth most popular game on Facebook in 2011. Recognizing the complement between casino-style games and casual games, the company continues to focus on new game development that responds to player interests.

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