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Desert Passage To Specialize In "Shoppertainment"13 August 2000LAS VEGAS, NEVADA –Aug.13, 2000 –As reported by The Associated Press: “Desert Passage will be the Strip's largest mall when it opens along with the Aladdin. The retail, dining and entertainment center will feature 130 shops and restaurants such as New Orleans-based Commander's Place and New York's Blue Note Jazz Club. And while it is adjacent to the Aladdin hotel-casino, it is not in keeping with overall fantasy theme of the property. "`Where the Aladdin has gone to fantasy, we have taken the complete opposite approach,’ said spokesman Paul Beirnes. “…Marketing executives for the competition say there's plenty of room for growth, adding they believe the opening of Desert Passage will only expand the market in Las Vegas and not likely chip away at the established outlets. “…The goal is to make the environment so immersive that it will directly translate into retail sales for the merchants who are in process of stocking their wares, The mile-long complex will also be home to musicians, acrobats and artisans who hail from the same exotic places Desert Passage is modeled after…” |