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Coolbet and US Integrity announce international partnership expansion

9 May 2023

(PRESS RELEASE) -- Today U.S. Integrity announced an international expansion of their existing partnership with Coolbet into Mexico, Sweden, Malta, and Estonia.

Coolbet, which has been live in Estonia since 2016, prides themselves on being fair, personal, and transparent with their customers. Their focus on integrity is one of the most important focuses of the organization that was founded on the premise of promoting responsible gaming.

U.S. Integrity will continue to expand their industry leading integrity services internationally. Providing event monitoring, market intelligence, fraud prevention, and integrity services via its proprietary dashboard to Coolbet. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“The safety and integrity of the sports betting experience at Coolbet is of utmost importance, and we are thrilled to expand our relationship with U.S. Integrity to our additional markets,” says Endre Nesset, President at Coolbet. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”

“U.S. Integrity is proud to expand our partnership with Coolbet and assist as they grow their brand throughout the regulated sports wagering market across the world,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. These types of partnerships help ensure sports betting integrity internationally and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”

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