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Company Hires PR Agency

Caesars Entertainment Inc. has hired Fremont, Calif.-based Maita-Saviano Public Relations LLC to help increase Caesars' visibility among the technology trade press.

The Silicon Valley firm specializes in high-tech companies.

"In recent months we've focused on earning Caesars Entertainment more recognition for the leading role we have taken in rolling out new technology initiatives -- whether it is in the area of yield management, customer relationship management or efficiency improvement," Caesars spokesman Robert Stewart said. "So far, that effort is paying off."

Stewart declined to reveal the amount of the contract.

Copyright © Las Vegas Sun. Inc. Republished with permission.

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