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Casino Windsor to add Caesars name in June

26 March 2008

ONTARIO, Canada -- As reported by the Niagara Falls Review: "As Casino Windsor gears up to reinvent itself by adding the world-famous Caesars name to its marquee, Niagara's casinos are sticking with the world-famous brand name they've been using for more than 10 years.

"'We have no plans to rebrand our properties like Windsor has chosen to do. The two competitive environments are completely different.,' said Niagara Casinos spokesman Greg Medulun. 'Our brand is the Falls, and our property names reflect that.'

"In June, Casino Windsor – Ontario's first gambling hall – will become known as Caesars Windsor. The name change is the result of a licensing agreement between Ontario Lottery and Gaming, the Crown corporation that owns casinos throughout the province, and Windsor Casino Ltd., the management company hired to run Casino Windsor..."

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