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Casino Drops Signature Jingle

10 February 2004

Las Vegas Sun

NEW LONDON, Connecticut -- The wonder of it all apparently isn't so wondrous anymore.

Foxwoods Resort Casino said it will drop the finger-snappin' jazzy jingle that has been the centerpiece of its advertising campaign since 1999.

" 'The Wonder of it All' is the kind of ad jingle marketers dream about," Martin Kramer, director of advertising at Foxwoods, said. "We've had great success, but you just can't keep doing the same thing the whole time."

Foxwoods is considering four firms to replace Trahan, Burden & Charles, the Baltimore firm that currently handles the creative portion of the casino's advertising program.

Mohegan Sun will also seek a new advertisement, after masses have accepted its invitation to "Come Play."

Mohegan Sun is reviewing seven firms, including current advertiser Cliff Freeman & Partners of New York, for creative services and media planning.

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