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Casino DMA welcomes new board member27 September 2024(PRESS RELEASE) -- The Casino Direct Marketing Association, the leading association dedicated to marketing professionals within the casino industry, is pleased to announce the appointment of Joshua Le Duff, vice president of marketing for Pala Casino Spa and Resort, to the board of directors. Joshua Le Duff, a respected marketing leader, brings a wealth of experience in the gaming and hospitality sectors to the Casino DMA board. With his extensive background in operator-side marketing, Le Duff is eager to bring new perspectives to the board. “I’m most excited about sharing my experience bringing practical application of new technologies to the board of directors and contributing to the ongoing success of the Casino DMA,” said Le Duff. In conjunction with Le Duff’s appointment, Casino DMA has also made strategic appointments to its Education Committee, which plays a central role in shaping the organization’s initiatives to support member education and professional development. Chad Hallert, chief marketing officer of Good Giant, has accepted the role of Education Committee Chairman. Hallert brings over 20 years of experience in digital strategy, brand development, and customer engagement to his new role, where he will lead efforts to develop cutting-edge educational programs for Casino DMA members. Joining Hallert on the Education Committee is Richard Picard, director of advertising and communications for Cache Creek Casino Resort. With his expertise in integrated communications strategies and advertising, Picard will provide valuable insights into the evolving landscape of casino marketing. Additionally, Steven Paci, president of The Pixel Side, has been appointed chairman of the Communications Committee. Paci, a seasoned digital and creative marketing expert, will guide the committee’s efforts in enhancing member engagement and advancing Casino DMA’s messaging. Casino DMA Chairman Luigi Mastropietro, expressed his excitement about the new appointments: "We are thrilled to welcome Joshua to our board of directors and to announce these key additions to our Education and Communications Committees. Their extensive expertise and leadership will undoubtedly strengthen our efforts to foster growth and innovation within the casino marketing community."* Linda Gordon, president of Casino DMA, added: "The future of Casino DMA has never looked brighter. With the leadership of Joshua, Chad, Richard, and Steven, we are positioned to expand our educational offerings and support marketing professionals at every stage of their careers. I am excited for what lies ahead and confident that their contributions will make a lasting impact on our industry." |