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Cashplay.co hosts event for Israeli developer community on game monetization8 August 2013LONDON -- (PRESS RELEASE) -- Cashplay.co, the platform for integration of cash tournaments in mobile and online games, is hosting an event for the Israeli game development community to discuss the various methods of mobile game monetization and increasing user engagement. The event will take place on Monday 12th August at Polly, Tel-Aviv and aims to promote the message that game monetization should not be an afterthought, but that developers should have a monetization strategy in mind from the start of the process of making a new game. This way monetization methods can add to their users’ gaming experience and help engage their community rather than be an inconvenient, annoying add-on that drives users away. “Many mobile games developers operate in a world where the free-to-play model has come to dominate,” commented Oded Sharon, CEO, Corbomite Games and Adventure Mob, and a veteran of the Israeli Game Developers Association. “Therefore, the art of effective monetization must be at the forefront of any serious game-maker’s mind if they want to turn a successful game into a profitable product.” “Many of the methods currently used to monetize mobile games have proven to be disruptive and generally negative additions to the gaming experience,” added Jarrod Epps, CEO, cashplay.co. “To add to that, gamers are increasingly becoming savvy to the popular monetization methods deployed by mobile games developers. Cashplay.co is dedicated to showing developers innovative ways of monetizing mobile and online games in a way which is non-intrusive and adds an element of fun and further competition to games.” |