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Canadian Problem Gambling Prevention Program Launched

TORONTO, Canada – (PRESS RELEASE) -- The Responsible Gambling Council (RGC) in collaboration with over 50 organizations across the Province has created Canada's largest problem gambling prevention program to date. The program, Within Limits - Problem Gambling Prevention Month, will blanket the province of Ontario with information about gambling related risks, tips on avoiding the risks and where to get help if you have a gambling problem.

This program builds on the highly successful pilot project in 2004 that ran in 5 communities. This year, Within Limits will use extensive printed materials, local posters and interactive displays as well as events in many communities across Ontario. Its target audience is adults between 35 and 59.

A strong element of Within Limits is the collaboration between the RGC and local treatment agencies across Ontario. Laurie Bell, RGC Director of Prevention Programs, notes, "We have introduced many enhancements this year. The program will now be province-wide. For the first time, it will be available in both French and English. We are very grateful to our colleagues at COSTI Immigrant Services for producing Within Limits program materials in Spanish, Portuguese and Italian and spearheading information provision in those communities."

In the 2004 evaluation, many people told the RGC that the program should operate in gaming venues as well. This year the Ontario Lottery and Gaming Corporation agreed to open the doors to casinos and lottery outlets across the province. In addition, many local race tracks and bingo halls are bringing the program to their sites.

Tim Hurson, the Board Chair of the RGC, a former marketing executive himself, expresses his enthusiasm for this initiative. "The Responsible Gambling Council is delighted with the support of the Ontario Ministry of Health and Long-Term Care for this program. The Provincial government is providing a $1.5 million grant - funding that will enable us to reach an estimated two and a half million people with awareness messages."

Jon Kelly, RGC C.E.O., sees great benefit in the co-operation underlying Within Limits. "The RGC has long believed that reducing problem gambling depends on the commitment of all stakeholders including treatment professionals, researchers, government departments, and gaming providers. This program is an example of that principle at its best."

The Responsible Gambling Council is a non-profit organization that promotes problem gambling prevention through research, awareness programs and information services.

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