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California Tribal Casino Opens Marketing Office

CALIFORNIA – As reported by the San Diego Union Tribune: "It already provides chartered helicopters, complimentary hotel suites and a posh, secluded gambling parlor for super-high rollers.

"Now, in what is described as a first for any California-based casino, the Barona Valley Ranch Resort & Casino has opened a marketing office in San Gabriel to attract more big gamblers to the public or very private venues of the East County tribal resort.

"Las Vegas has been mining the lucrative Los Angeles market for years, and now Indian gaming is doing the same thing.

"…While Barona wants more gamblers of all kinds, it especially hopes to attract well-heeled players from the San Gabriel Valley

"…The San Gabriel Valley, an area of 2 million people east of downtown Los Angeles, is one of the state's largest and most diverse consumer markets, said Vince Baugham, director of business development for the San Gabriel Valley Economic Partnership. Median incomes exceed $55,400, with 75,000 households earning more than $100,000.

"…The Barona casino has tried to position itself as an upper-echelon destination since it opened a quarter-billion-dollar resort in January 2003. The expanded ranch-theme casino and 400-room hotel augmented an 18-hole golf course built in 2001…"

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