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California lottery offers luckiest day promo

SACRAMENTO, California -- (PRESS RELEASE) -- The California Lottery is celebrating that luckiest of days, July 7, 2007 (7/7/07) with a new SuperLOTTO Plus promotion. Starting today and running through 7/7/07, players purchasing 7 SuperLOTTO Plus plays will receive an additional one for free!

"In honor of this auspicious day, the California Lottery is offering players a fantastic way to test their luck with the number '7'," said California Lottery Director Joan Borucki. "With 7/7/07 only coming around once every 100 years, don't miss this unique opportunity!"

The SuperLOTTO Plus jackpot for Saturday, July 7, is currently valued at $24 million.

The number 7 has a long history with the California Lottery:

* In one particular week, more than 1 million SuperLOTTO Plus players chose the number '7' as one of their numbers; 606,731 MEGA Millions players did the same.

* Since SuperLOTTO Plus began, the number '7' has been chosen as a winning number 260 times and 39 of those times there was a jackpot winner. Since MEGA Millions began, the number '7' has been chosen as a winning number 33 times and 2 of those times there was an actual jackpot winner.

* The Lottery's seventh game was a $1 Scratchers® ticket called "The Good Life." It had a $100,000 top prize and ran from 4/1/1986 through 8/21/1986. There were 260 $100,000 top prize winners for Game 7.

* There have been three groups of 7 players who have won a SuperLOTTO Plus jackpot and one group of 7, known as the "Lucky 7" who won the largest prize ever in California Lottery history, a $315 million MEGA Millions jackpot in November of 2005.

* In 2006, 967,142 players bought $7 worth of SuperLOTTO Plus tickets at a time and 613,185 players bought $7 worth of MEGA Millions tickets.

* The Lottery's 7th jackpot winners were Thelma Shuman, who purchased her lucky ticket in Santa Cruz, and Vojislav Kokeza, who bought his ticket in Santa Clara. They split a $12 million jackpot on March 21, 1987.

* The seventh highest Super LOTTO Plus jackpot won was on August 28, 2004 and worth $100 million. That jackpot was shared by four lucky winners.

* The highest SuperLOTTO Plus jackpot that had 7 as a winning number was a $91 million jackpot won on August 9, 2003, by Patricia Frierson of Rancho Palos Verdes.

* 7's are a very popular theme for Lottery games. There have been 24 Scratchers games with a 7 related theme over the Lottery's history. Currently, the Lottery has 9 games with a 7 theme. Some examples of Scratchers the Lottery currently offers with the number 7 are Cool 7's, Power 7's, and appropriately enough for this time of year, Red, White & Blue 7's.

* In 2006, Ping Yuen Drug Store in San Francisco was the 7th highest grossing retailer in the state.

The California State Lottery contributes at least 34 cents of every dollar that players spend on Lottery products to public education and returns more than 50 percent of sales to players in the form of prizes. Since its inception in 1985, the Lottery has contributed more than $19 billion to California schools out of total sales of more than $52 billion. Retailers win too, earning $3.3 billion in compensation since 1985.

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