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Caesars reaches agreement with Mets

ATLANTIC CITY, New Jersey -- As reported by The Press of Atlantic City: "Caesars will mix high rollers with high pops in a new marketing agreement with the Mets to help the Atlantic City casino tap the lucrative New York market for more gambling customers.

"As part of the deal, the Caesars brand will be prominently displayed in advertisements at Citi Field, the new $800 million ballpark christened by the Mets in their home opener Monday night.

"There will also be a Caesars Club, an exclusive dining and entertainment area within the stadium that features 12,000 square feet of space and seating for 900 people.

"Harrah's Entertainment Inc., parent company of Caesars, hopes the marketing deal attracts wealthy New Yorkers to the Roman-themed Boardwalk casino and its three other Atlantic City gaming halls - Harrah's Resort, Bally's and Showboat Casino Hotel.

"Harrah's Entertainment will give Mets fans special offers to its casinos and also stage theme nights at the 42,000-seat stadium. Harrah's promotional rights also extend to the Mets' minor league clubs in Port St. Lucie, Fla., and Coney Island, N.Y.

"Terms of the multiyear agreement were not disclosed..."

copyrighted material written for and appeared exclusively in The Press of Atlantic City

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