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Caesars Honored by Las Vegas Asian Chamber of Commerce

17 February 2005

LAS VEGAS -- (PRESS RELEASE) -- In recognition of its continued support for the ethnic communities of Las Vegas, Caesars Entertainment (NYSE:CZR) has been named Corporation of the Year by the Las Vegas Asian Chamber of Commerce. Caesars Executive Vice President Steven F. Bell will accept the honor at the Asian Chamber of Commerce's Annual Chinese New Year gala on February 18.

"As a major employer in the city of Las Vegas, we know how important it is to take a leading role in promoting opportunity for all members of our community," said Caesars President and Chief Executive Officer Wallace R. Barr. "We are proud of the diversity initiatives we have implemented in the past few years and we are deeply honored to be recognized by the Asian Chamber as the Corporation of the Year," Barr added.

"We are pleased to announce our selection of Caesars Entertainment for the Corporation of the Year Award," said James Yu, president of the Asian Chamber of Commerce. "Caesars' commitment to the economic vitality of our community through its supplier diversity program is to be commended. Caesars' continued support of our chamber and its scholarship foundation has allowed us to provide for the educational goals of local students."

In an effort to make it easier for minority and women-owned businesses to work with the company, Caesars Entertainment last year launched a new website www.caesarsdiversity.com that enables these vendors to communicate quickly and directly with senior Caesars Entertainment procurement officials through a convenient, one-stop process. This is one of many initiatives made by the company in the last few years to increase the participation of minority and women-owned vendors.

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