Caesars' Connection Card Goes Online

18 May 2004

LAS VEGAS -- (PRESS RELEASE) -- Linking comp dollars coast to coast and in cyberspace, the Caesars Entertainment Connection Card is now more convenient than ever with new online access to comp dollar balances.

Effective immediately, Connection Card members may track their comp balances on the Caesars Entertainment web site www.caesars.com. That means customers can see instantly how many comp dollars are available to them to redeem for luxurious hotel rooms, fine meals, great entertainment and exciting shopping at Caesars Entertainment's domestic resorts.

"The added convenience of reviewing your Caesars Entertainment comp dollars online is designed to keep our guests truly connected, no matter which of our properties they frequent or where they redeem their dollars," said Steve Rosen, Caesars senior vice president of marketing. "Caesars Entertainment has more resorts in popular destinations than any other U.S. gaming company. With multi-market comps, we aren't just adding benefits, we're multiplying them with the number of hotels, shows, restaurants, spas, golf courses and retail attractions where members can spend their comp dollars."

In addition to viewing their comp dollar balance online, Connection Card members also can use their cards in specialized comp kiosks, located at all Caesars Entertainment properties, that allow them to track and redeem their own comps. Connection Card members can utilize the kiosks to redeem comp dollars earned on their account. The kiosks enable players to take control of their own comps and essentially comp themselves by printing a voucher that may be redeemed for hotel accommodations, restaurants, retail and much more.

Once guests establish a personal identification number (PIN) at any Caesars Entertainment resort, they may use the kiosks and the online Connection Card site to track their accumulation of comp dollars 24-hours a day.

Players may earn comp dollars in a variety of ways. Connection Card members are not only rewarded with comp dollars based on slot and table game activity, but also on their hotel cash folio (the amount a guest pays in cash or by credit card for their hotel rooms, spa services, dining and other amenities.) Card members will receive a three percent rebate deposited into the Connection comp account for all expenditures charged to the hotel bill. Comp dollars earned during a hotel stay will be added to the comp banks approximately 30 days after check-out. The more you stay, the more you will earn.

Caesars Entertainment operates eight casino resorts in Nevada, three in New Jersey, five in Mississippi, one in Indiana and one in Louisiana. In Nevada, company resorts are Caesars Palace, Paris Las Vegas, Bally's Las Vegas, Flamingo Las Vegas, the Las Vegas Hilton, Flamingo Laughlin, Caesars Tahoe and the Reno Hilton.

In New Jersey, the company operates Caesars Atlantic City, Bally's Atlantic City and the Atlantic City Hilton. In Mississippi, the company has Grand Casino Biloxi, Grand Casino Gulfport, Grand Casino Tunica, Bally's Casino Tunica and Sheraton Tunica. The company also operates Caesars Indiana and Bally's Casino New Orleans.

Participation in the Connection Card program is free and available to those aged 21 or older with proper photo identification. Guests may sign up in person or register online at www.caesars.com.