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Brands Bet on New Casino in NBC's 'Vegas'

20 September 2005

LOS ANGELES, CA -- As reported by the Hollywood Reporter: "The sprawling new set of the NBC series "Las Vegas" could be mistaken for an actual casino.

"Built on six soundstages at Culver Studios in Culver City, the 40,000-square-foot Montecito boasts genuine felt on the blackjack tables, faux marble walls and 30 surveillance cameras installed in the ceilings.

"...To help ease the financial burden of what may be the largest set in TV series history, executive producer Gary Scott Thompson turned to marketers.

"...'Vegas,' which begins its third season on September 19, provides a more marketing-friendly setting than shows featuring forensic investigators and alien invaders.

"...NBC is busy lining up marketers in several categories including clothing, jewelry and food;

"...In the case of Aston Martin, the dealership depicted is actually just a storefront with branded signage

"...If putting a fancy car dealership in a casino seems familiar, that's not an accident: Ferrari has set up shop in hotel magnate Steve Wynn's eponymous new palace. Thompson wants "Vegas" to keep step with the real city, which has seen retail outlets and other entertainment rival gambling as the main attraction..."

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