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Bragg Gaming signs global distribution deal with 888 Holdings

27 July 2023

(PRESS RELEASE) -- Bragg Gaming Group announced the signing of a new global distribution agreement with 888 Holdings, one of the world’s leading betting and gaming companies and owner of several internationally renowned brands including William Hill Live Casino, 888, Mr Green Casino, and SI Sportsbook.

The new agreement further strengthens the companies’ existing collaboration. Under the new agreement, Bragg’s exclusive content is expected to roll out with William Hill in the U.K., Mr Green in Italy, Sweden and Denmark, and 888casino in Italy for the first time, following launches with the operator in the U.K., Spain and Ontario over the course of the last year.

“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry,” said Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group. “Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base. This includes key brands in the U.K., Italy, Sweden and Denmark which will receive access to Bragg Studios and Powered by Bragg content for the first time. This agreement is a testament to our commitment to expand Bragg’s footprint in key markets and solidify our position as a leading content provider.”

This collaboration further enhances the distribution of Bragg’s proprietary and exclusive content in multiple regulated markets, offering a wide array of exclusive and popular titles from Bragg Studios brands such as Atomic Slot Lab and Indigo Magic, as well as from its Powered by Bragg partners.

“Bragg Gaming’s offering is well known throughout the industry for being forward-thinking and of the highest quality,” said Ofir Gal-Mor, Group Head of Content. “We have worked closely together since early 2022 and look forward to elevating our partnership further with the addition of Bragg’s diverse content portfolio to our William Hill and Mr Green brands.”

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